Analysis is the single most important aspect of instructional design because it establishes the foundation upon which the learning initiative is built. The Analysis phase also provides a perfect opportunity to begin building robust, collaborative stakeholder relationships which invariably drive project success.

At a minimum, the analysis phase of the project should address the following questions:

  • Who are the learners? (Know your Audience)
  • What do they need to learn? (Learning Objectives)
  • Why do they need to learn this? (Organisational Context and Rationale)
  • How might learning take place in order to best meet the needs of this audience? (Design Recommendations)
Analyses may have different purposes and lead to different outputs, for example:
  • Performance Analysis Report
  • Training Needs Analysis Report
  • Skill Gap Analysis Report
Analysis is often overlooked by inexperienced consultants or misguided clients attempting to minimise costs. However, when training misses the mark, it's usually the lack of adequate, up-front analysis that’s to blame. Don't make the mistake of trying to short-cut here, it’s a sure way to increase the likelihood of rework in later stages and will ultimately limit your project’s success.

Instructional Design is about creating the conditions that are most conducive to learning.